Motivation: How to get it, keep it and use it, even during a pandemic when you may need it most

(CNN)We've all done it. We've chosen a diet or workout plan that will get us in shape; said we're going to spend less time on our cellphones and more time reading; or committed to making the most out of our day by being as productive as possible.

But now, as the coronavirus continues to spread across the globe, it can be difficult to find the motivation to set and achieve goals, especially when the future feels uncertain.
Maybe now, due to restrictions on some activities, there are some goals you can't pursue. But for others, this could be an ideal time to work on yourself.
    You suddenly have the opportunity to spend more time exercising outside, to pick up the book you've been meaning to read or get your attic organized. If your goal has been to eat a healthier diet, you can now focus on learning how to nurture yourself with homemade meals instead of gravitating toward sugary snacks at work.
    While it can be hard to find and maintain the motivation to make a habit stick, experts have some motivational secrets to propel you through the quicksand of inertia to achieve your goals.

    Finding motivation

    The typical advice for finding motivation is to "keep your eyes on the prize," to remind yourself of your ultimate goal. However, a recent study found that the secret to accomplishment may be to focus on effort first and rewards last.
    "Rewards are not always enough, because when we move on from deciding to do [something], our focus changes," said Agata Ludwiczak, lead author of the study and research fellow from Queen Mary University of London.
    "When deciding, we tend to concentrate on and base our decisions on rewards. When executing an action, we switch our attention to the effort required," Ludwiczak said. "If this effort is more than we anticipated, we might abandon the task, deciding it's not worth it."
    To investigate the relationship between effort and reward, researchers presented participants with an exercise of physical effort (squeezing a joystick), and a form of mental effort (solving mathematical equations). They were also presented with combinations of high or low effort and high or low financial rewards and asked to choose which they wanted to attempt.
    The study found that although participants were guided by high effort and high financial reward, their performance ultimately depended on the amount of effort they had to expend rather than their initial desire for that reward.
    The authors hypothesize that the parts of the brain involved in reward processing seem to be particularly active during choice, but less active during execution.
    To combat this mental tendency and achieve a goal, the study's results suggest following two steps: First, when deciding between goals, consider how much work each option involves so you're mentally ready for the degree of difficulty. Second, when things get hard as we work toward our goal, we should focus on the end reward, rather than the effort.
    Imagining the reward in these moments can help you to push through when you need the help.
    What could also work at this stage is distraction -- taking your mind off effort and focusing on something else -- or giving yourself small rewards as you exert effort, Ludwiczak said.