A quarter century hasn't dimmed Selena's legacy

Ximena Larkin is a communication specialist and writer based in Chicago. The views expressed here are hers. Read more opinion on CNN.

(CNN)Twenty-five years after her death, Selena Quintanilla-Perez (known widely as "Selena") -- who was murdered at 23 by the founder of her fan club, who had also become a business associate -- is still making headlines and influencing cultural conversation.

Ximena Larkin
She just joined Elvis on Houston Rodeo's Star Trail of Fame, Netflix recently announced a series on her life (the trailer currently has more than 2.5 million views) and a second MAC collection inspired by the Latina is forthcoming (the first sold out in minutes). Jennifer Lopez, who broke out as a star by playing Selena in a 1997 film based on the singer's life, recently posted a Selena-themed video on Instagram, urging followers to share their own memories of the singer and saying, "Selena was such an inspiration to me and I was so lucky to be chosen to play her. As an artist, this movie truly was an experience I'm going to remember for the rest of my life." It's one of her most engaged recent posts, outperforming the one-year anniversary video of her engagement to baseball legend Alex Rodriguez.