When we look beneath the headlines, however, there are signs of an emerging story of solidarity that cuts across our polarized politics. The leading actors in this story are members of the "Traditional Conservative" segment we identified in our 2018 report, "Hidden Tribes: A Study of America's Polarized Landscape
Traditional Conservatives are staunch Republicans -- 87% voted for Donald Trump in 2016 and 86% voted for a Republican candidate in the 2018 midterms -- and constitute almost 20% of the adult population overall and approximately 39% of Americans who identify as Republican.
Despite this strong political identity, members of the Traditional Conservative segment are now responding
to Covid-19 through a social and community lens, rather than a partisan filter.
If this shift endures, it could have significant implications -- not just for the 2020 election but for the strength of America's social fabric.
When we published "Hidden Tribes" two years ago, we identified seven distinct segments of the American population. We described four segments as comprising the "Exhausted Majority" because, while ideologically and demographically diverse, they shared a set of common features: They were fed up with hyper-partisan politics, felt like their voices were not heard and wanted our country to come together. We put a spotlight on this group as a potential force to reduce polarization in politics and foster a spirit of collaboration.
Traditional Conservatives -- along with the "Progressive Activist" (8% of the population) and "Devoted Conservative" (6% of the population) segments -- were not part of the Exhausted Majority in 2018 because of the intensity of their partisan identity and inve