'Choose Your Own Fake News' game wants to tackle misinformation in East Africa

"Choose Your Own Fake News"  features three East African characters.

(CNN)Africa like many other parts of the world has witnessed a recent rise in the spread of misinformation.

Over the past few years, the continent has experienced a string of events propelled by the spread of "fake news."
Examples include Facebook posts that sparked ethnic violence in Nigeria and false information circulated via social media during Kenya's 2017 presidential elections.
    Now the Pollicy organization, through a partnership with the Mozilla Foundation, wants to tackle the spread of misinformation in East Africa.
    Pollicy is a Ugandan civic technology organization with a focus on the use of data for advocacy, research, and training. It has created a web-based game called "Choose Your Own Fake News," where characters explore different scenarios that portray how misinformation can have real-life consequences.

    Fake news 'has always existed'

    Pollicy founder Neema Iyer told CNN that the game was created to allow people to think through how some of their choices can contribute to the spread of inaccurate information.
    "Fake news has always existed but now with the power of technology, it is amplified and reproduced at a very quick rate. A lot of Pollicy's work focuses on digital rights, data protection, and all these issues come together to amplify the fact that we need to tackle disinformation," she said.
    "Choose Your Own Fake News" has three characters -- Flora, a student who lives in Uganda, Jo, a shopkeeper in Kenya, and Aida, a retired grandmother in her 60s.
    Players step into the life of whichever character they choose and scrutinize videos and news headlines that have to do with job opportunities, vaccines, and election violence.
    Flora is expected to make a series of decisions around a job interview based on a sketchy Instagram post -- whether to do more research on the company before scheduling an interview or go ahead without digging deeper.
    Neema Iyer is the founder of Ugandan civic technology organization, Pollicy.
    "The whole point of the game is to scrutinize the information and news that you have. It's just like role-playing out what you would do in a situation where you have information," said Iyer.
    There are no winners or losers but players are expected to make decisions that correctly debunk misinformation or they will be faced with consequences such as falling victim to fraud or accidentally inciting a mob.
    According to Iyer, her team spent months brainstorming different scenarios before eventually settling on the ones in the game.

    Funding the game

    It took six months to put the game together, with funding from the Mozilla Foundation, the nonprofit creator of the Firefox web browser.
    "Mozilla had an open call for the Creative Media Awards last year and I put in an application for "Choose Your Own Fake News" which was accepted," Iyer said.
    Through the Mozilla Creative Awards or CMAs, Mozilla selects and invests in people and organizations, like Pollicy, which create solutions centered around making the internet more inclusive and secure.
    Last year's theme for the awards according to J. Bob Alotta, Mozilla Foundation's vice president of global programs, was specific to how artificial intelligence or AI plays a role in the spread of misinformation.
    After a filtering process of about three months, "Choose Your Own Fake News" and seven other projects from across the world were selected winners of the award and funded with a total of $200,000.
    Alotta told CNN that as part of its support to tackling disinformation, Mozilla also helped spread the word about 'Choose Your Own Fake News" to its network, with the hope that more people play the game.
    "There's the money, but it is also about building a strategy for engagement and that's to help the work reach more people. Mozilla as a global foundation has the sensibility to leverage the network's they have access to," said Alotta.

    Representing black people