(CNN)A White filmmaker traveled to a town just outside the headquarters of the Ku Klux Klan to document reactions to him holding a Black Lives Matter sign.
A White filmmaker held up a Black Lives Matter sign in Harrison, Arkansas, and here's what happened
With a GoPro strapped to his chest under his shirt, out of view to his subjects, and a lapel mic on his body, Rob Bliss, 31, stood on the side of the road in Harrison, Arkansas, with his handmade poster. Harrison is 135 miles north of the capital Little Rock.
"They say light is always the best disinfectant, and by showing the reality of many of these places it helps expose people who are in these big cities that don't really know what is still going on in the United States today," he told CNN.
Bliss, a content creator from Los Angeles, is known for producing viral video campaigns on social issues. In 2014, he worked on a project showcasing what 10 hours of street harassment in New York City looked like for women, which was criticized at the time for only featuring minorities and little to no White individuals. In 2013, Bliss created a fundraising video featuring a homeless veteran receiving a makeover.
In his latest project, Bliss said he strung together an edited video compilation of what he believes is a raw look and reminder of just how prevalent racism remains in pockets of the country.
"There is a fair amount of preaching to the choir in liberal spaces," Bliss said. That's why he decided to travel to Harrison -- a town "known for its struggle with race and White pride billboards," he said. That, coupled with the fact that it is just outside of the home to the national headquarters of the KKK.
"I know that I have privileges and abilities as a White man to go into a nearly all White town and hold this sign without as much fear as a person of color would have," he said. "I think it's important where I have these privileges, I have a responsibility to use them to help lift up other people as well."