The content and images of the advert were provided to retailer Clicks
by one of their suppliers, TRESemmé
-- an American brand of hair care products, according to the company's Group CEO, Vikesh Ramsunder.
The company issued an apology in a statement released Monday
and said it had removed the images, "which go against everything we believe in," adding that it does not "condone racism."
He added that all employees involved in publishing the offensive advertisement have been suspended.
RESemmé South Africa also issued an apology,
saying: "We are very sorry that images used in a TRESemmé South Africa marketing campaign on the Clicks website promoted racist stereotypes about hair. The campaign set out to celebrate the beauty of all hair types and the range of solutions that TRESemmé offers, but we got it wrong."
In the meantime, Clicks has said it will remove all TRESemmé products from its shelf and replace it with locally sourced hair care brands, of which it has an extensive range already.
All Click stores will also close for a day on Wednesday 9 September, the Group CEO said.
"We will use this opportunity to engage directly with all our store staff across the country, to provide counseling and support," Ramsunder said in the statement.
However, the removal of the advertisements from Clicks website, apology and store closures has done little to quell the pr