(CNN)A Mexican restaurant in a small town in Iowa has wrapped itself in the middle of political discourse after some customers of the popular eatery took offense to a yard sign the owner placed outside.
Mexican restaurant takes political stand with sign declaring 'No Love, No Tacos'
The sign advocated equality and social justice, but some found it too politically correct and wrote letters to the owner, Alfonso Medina. Instead of taking it down, Medina placed a much bigger one using only four words and accidentally started a movement about love, tacos and politics.
"I just meant to respond with good humor," said Medina, owner of La Carreta Mexican Grill.
La Carreta has been serving Mexican food for 20 years in Marshalltown, a small community about 50 miles northeast of Des Moines. Medina took over the family restaurant business a couple of years ago. His parents migrated from Mexico more than three decades ago and he was born in Iowa.
"Made in Mexico, delivered in the US," he said.
The restaurant has stayed open during the pandemic and its employees stayed on the job since Iowa is one of a handful of states that never shut down businesses completely.
"We've been lucky to have great support from the community," Medina said.
But things got interesting in August, when Medina placed a small black sign with rainbow letters at the entrance of the parking lot that said: "We Believe Black lives matter, No human is illegal, Science is real, Women's rights are human rights," and a few other things.
"I didn't think there was anything bad," he said, admitting that his wife called him "brave" for placing the sign in front of the business.