Young YouTube influencers are increasingly marketing junk food to fellow kids, study finds

Popular YouTube videos made by influencers often include product placement of unhealthy foods, blurring the line between advertisement and entertainment.

(CNN)Kid influencers on YouTube are marketing junk food and sugary beverages to their fellow kids, and they're racking up billions of page views, according to a new study published Monday in the journal Pediatrics.

The study demonstrates how advertisers are seeking to take advantage of new avenues to market their wares to children.
"We should approach YouTube influencer videos with skepticism, even with videos that seem to be educational or kid-friendly," said senior author Marie Bragg, an assistant professor of public health nutrition with joint appointments at New York University's School of Global Public Health and Langone Medical Center.