(CNN)Thomas Edelmann was born in Germany more than 25 years after the Allies defeated Hitler.
Yet last year, following an unexpected marketing call, the 49-year-old businessman contacted a retired teacher in Israel to apologize for the actions of the grandfather he never met.
Growing up, Edelmann had heard rumors about the family business and suspected it had previously been owned by Jews who were forced to sell to his paternal grandfather, Wilhelm.
In recent years, the father of two had begun to dabble in genealogy. He came across Nazi tax records confirming that the Jewish owner -- Benjamin Heidelberger -- was forced to sell the hardware store in Bad Mergentheim, southern Germany, in 1938 following the introduction of the anti-Semitic Nuremberg laws. These laws restricted Jews from the German economy by making it legal to confiscate their property.
Edelmann mentioned this in passing to a salesperson from MyHeritage, the online family tree building site, who had called to discuss his subscription.
Fascinated, the salesman relayed the tale to the company's research team.
Two weeks later, Edelmann received a call from MyHeritage. They had unearthed two important records: Heidelberger's 1942 naturalization record from British Mandatory Palestine, and his gravestone alongside his wife, Emma, in northern Israel. What's more, they had discovered that Heidelberger had a living granddaughter.