(CNN)The only thing better than receiving a book is getting one delivered by a horse.
Caitlin Gooch, the founder of Saddle Up and Read (SUAR), literally saddles up onto one of her family's horses and visits elementary schools, libraries and youth groups to encourage them to read. The nonprofit in Wendell, North Carolina, also organizes book drives and school-wide reading competitions.
Gooch, 28, says she was inspired by the state's abysmal child literacy rates.
"This means the world to me because nobody has been looking, nobody was really looking at the literacy rates," Gooch, a mother to three girls, told CNN. "And that's why I'm doing it. It's low, and children are not reading at grade level."
Only 36% of fourth-graders in the state read at a proficient or higher level, according to last year's Nation's Report Card.
"Horses are non-judgmental," Gooch said. "They don't snap at you, they don't undermine any of your thoughts."
For some students, reading results don't improve as they grow older.
A 2014 CNN investigation found that some college athletes in the University of North Carolina's basketball and football programs read at the same level as fifth-graders. Some couldn't read at all.
SUAR is definitely getting people's attention.
When Gooch shared her organization's story on Twitter, it reached over 70,000 likes and almost 30,000 retweets in a week. She even got a shout out from Oprah Winfrey.
"Now that it's sort of, all eyes on me, there's definitely an opportunity to do something more," Gooch said.
She's been around horses all her life
Gooch was riding horses by age 3.
Along with two of her five siblings, Gooch grew up on a family farm owned by her father, Donal Gooch.
Although he worked as a used car salesman, he built a race track on their 87-acre farm, where he hosted races. He also boarded other people's horses. Gooch says she grew up around 80 horses.
"When I was younger, I didn't really notice how different the way I grew up was," Gooch said. "I didn't realize that other people didn't live this way. I'm extremely blessed to have grown up with horses."
And then the opportunity to show others what they had been missing presented itself to her.