(CNN)This week, the world was introduced to Tessica Brown, a young woman from Louisiana who made possibly the most unfortunate haircare mixup in history. Instead of using regular hairspray on her hair, she grabbed a can of Gorilla Glue spray adhesive and went to town.
The undeniable hold of 'Gorilla Glue Girl' and what it says about the empathy of the internet
The result was, well, exactly what you think would happen if you coated your head in industrial-strength glue.
Her hair became an impenetrable helmet, and as her social media videos about the incident racked up millions of views, people became obsessed with her predicament.
Do you roll your eyes at someone who's gotten themselves into such a situation? Do you feel bad?
Cynicism or empathy: It's a choice we often face as we observe an endless parade of online strangers whipping out their mistakes, poor decisions and unfortunate mishaps for all the world to see.
While there are plenty of laughs being had at Brown's expense, it seems like a good portion of people chiming in on the situation genuinely felt bad and wanted to help the poor woman. The comments sections of her videos became little brainstorming summits, with people trading all the adhesive solvent tips they could.
Even Chance the Rapper mentioned it, saying he was glad people were helping Brown and said it was hard to laugh at the video since she seemed to be in such distress.