Female truckers have become TikTok influencers, and they're changing the transportation game

Updated 1000 GMT (1800 HKT) April 10, 2021

(CNN)Before Clarissa Rankin goes out on a job, a few things need to be in order. First up, a morning meditation. ("Dealing in transportation, you have to be calm to be a great driver," she says.) Then, she heads to the yard to hitch up Sparkle, her 2019 Freightliner Cascadia. Sparkle's a big girl: With a full load, the truck can weigh up to 80,000 pounds.]

In the back of the spacious cab, Rankin has set up what she calls her "mommy getaway apartment:" a twin bed, a stash of food, some decor, cleaning supplies, and a few wig stands. She occasionally likes to switch up her style on long hauls -- maybe long and wavy one day, and bright green or deep, curly red the next.
Clarissa Rankin also uses her experience as a truck driver for motivational speaking.
Once she wrangles Sparkle, she picks up her trailer and sorts out her first load. Rankin, 34, owns her own Charlotte-based trucking business, and typically travels within a 250 mile radius to Virginia, Tennessee, South Carolina and the like. Wherever she goes, she brings her nearly 1 million followers on TikTok with her, sharing the ups and downs of the job, giving motivational pep talks, and taking questions from fans.
"How in the world did you get into trucking?" is one she gets a lot. But there's another, better question she likes to answer:
"How can I get started, too?"

It's a promising gig -- if you're ready to work hard

A growing number of women are entering the world of trucking at a time when demand for drivers is at a critical high. Many of them, like Rankin, are using their influence to educate other women and lay the groundwork for change in a crucial and often misunderstood industry.
They're also sharing an important message: Trucking is for everyone.
Women made up more than 10% of over-the-road truck drivers in 2019, according to a Women in Trucking survey. That's a sizeable increase over a reported 7.8% in 2018. Factor in different kinds of drivers and other non-executive transportation industry positions like technicians, driver managers and dispatchers, and the proportion of women rises to 43.4%.
Rankin likes to show people it's possible to be feminine and successful in a male-dominated industry.
This influx has been attributed to the work of inclusive industry groups like Women in Trucking, which spotlights women across the industry and recently partnered with the Girl Scouts of America to introduce a transportation badge.
It's also the result of women becoming keen to all the profession has to offer.
Rankin went into trucking after her first son was born with a heart defect. She was pursuing a criminal justice degree, but knew the money wasn't there.
"The bills were piling up, and I needed more income," she says. "Getting into trucking was a big gut decision."
Trucking is a tough business, and it requires plenty of training, education and hands-on experience to do well. Rankin says it's not unusual for a driver to make about $60,000 their first year. Her second year on the job, she passed six figures.
She now operates independently under a mega-carrier, and every evening she's able to come home and kiss her husband and two sons goodnight. Sometimes, for a change, she'll take a long-haul job to the northeast or down to Miami Beach.

Success stories show other women they can belong, too

Tierra Allen shares what life on the road is like, and encourages other women to pursue trucking.