Confused about inflation? You’re not alone.
Inflation is, paradoxically, both incredibly simple to understand and absurdly complicated.
Let’s start with the simplest version: Inflation happens when prices broadly go up.
That “broadly” is important: At any given time, the price of goods will fluctuate based on shifting tastes. Someone makes a viral TikTok about brussels sprouts and suddenly everyone’s gotta have them; boom, sprouts prices go up. Meanwhile, sellers of cauliflower, last season’s trendy veg, are practically giving their goods away. Such fluctuations are constant.
Inflation, however, occurs when the average price of virtually everything consumers buy goes up. Food, houses, cars, clothes, toys, etc. To afford those necessities, wages have to rise, too.
It’s not always a bad thing. In the United States, for the past 40 years or so (and particularly this century), we’ve been living in an ideal low-and-slow level of inflation that comes with a well-oiled consumer-driven economy, with prices going up around 2% a year, if that. Sure, prices on some things, like housing and health care, are much higher than they used to be, but other things, like computers and TVs, have become much cheaper — so the average of all the things combined has been relatively stable.
Still with me?
All right, let’s cut to today, and why inflation is all over the news.
When ‘inflation’ is a bad word
Inflation becomes problematic when that low-and-slow simmer gets fired up to a boil. That’s when you hear economists talk about the economy “overheating.” For a variety of reasons, largely stemming from the pandemic, the global economy finds itself at a rigorous boil right now.
Economists use two main gauges to track inflation in the United States, and while both eased between June and July, they’re still near their highest level in four decades.
And here’s where Econ 101 merges a bit with Psych 101. There’s a behavioral economics aspect to inflation where it can become a self-fulfilling prophecy. When prices go up for a long enough period of time, consumers start to anticipate the price increases. You’ll buy more goods today if you think they’ll cost appreciably more tomorrow. That has the effect of increasing demand, which causes prices to rise even more. And so on. And so on.
That’s where it can get especially tricky for the Fed, whose main job is to control money supply and keep inflation in check.
How’d we get here?
Blame the pandemic. And Russia’s war on Ukraine.
In the spring of 2020, as Covid-19 spread, it was like yanking the plug on the global economy. Factories around the world shut down; people stopped eating at restaurants; airlines grounded flights. Millions of people were laid off as business disappeared practically overnight. The unemployment rate in America shot up to nearly 15% from about 3.5% in February 2020.
It was the sharpest economic contraction on record.
By early summer 2020, demand for consumer goods started to pick back up. Rapidly. Congress and President Joe Biden passed a historic $1.9 trillion stimulus bill in March that made Americans suddenly flush with cash and unemployment assistance. People started shopping again. Demand went from zero to 100, but supply couldn’t bounce back so easily.
Turns out that when you pull out the plug on the global economy, you can’t just plug it back in and expect it to start humming at the same pace as before.
Take cars, for example. Automakers saw the Covid crisis beginning and did what any smart business would do — shut down temporarily to mitigate losses. But not long after the pandemic shut factories down, it also drove up demand for cars as people worried about exposure on public transit and avoided flying. Automakers (and car buyers) had whiplash.
Cars require an immense number of parts, from an immense number of different factories all around the world, to be built by highly skilled laborers in other parts of the world. Getting all of those discreet operations back online takes time, and doing so while keeping workers from getting sick takes even more time.
Economists often describe inflation as too much money chasing too few goods. That’s exactly what happened with cars. And houses. And Peloton bikes. And any number of other goods that became hot ticket items.
How’s the supply chain involved in all this?
“Supply chain bottlenecks” — that’s another one you see all over, right?
Let’s go back to the car example.
We know that high demand + limited supply = prices go up.
But high demand + limited supply + production delays = prices go up even more.
All modern cars rely on a variety of computer chips to function. But those chips are also used in cellphones, appliances, TVs, laptops and dozens of other items that, as bad luck would have it, were all in high demand at the same time.
That’s just one example of the disconnect in the global supply chain. Because new cars have been slow to roll in, used car demand shot through the roof, which drove overall inflation higher. In some cases, car owners were able to sell their used cars for more than what they paid for them a year or two prior.
What happens next?
Prices and wages could be starting to ease, but will likely remain elevated for some time. For how long, and by how much, depends on countless variables across the globe.
Russia’s invasion of Ukraine dashed hopes that prices would come down significantly in 2022.
When money becomes more expensive to borrow, that can take the heat off price increases and bring the economy back down to that nice, gentle simmer. Or so the Fed hopes. Its biggest challenge is to deploy interest rate hikes at a pace the economy can tolerate — raising them too much, or too quickly, would risk collapsing demand, which could derail economic growth or even cause a recession.