(CNN)What is the next move for a football team that has a designated poet in residence and the sport's very first climate officer? To design a shirt in honor of reggae legend Bob Marley, of course.
Bob Marley's last ever outdoor concert inspires new soccer shirt
In the latest progressive scheme from Irish club Bohemians, a member-owned and not-for-profit team, the club have released a special away jersey to commemorate the Rastafarian icon's last ever outdoor concert, which took place in the club's stadium, Dalymount Park, on July 6, 1980.
And 10% of all profits from the shirt will be used to buy sporting and musical equipment for people in Asylum Centres in partnership with the Movement of Asylum Seekers in Ireland
The concept came from the mind of the club's Chief Operating Officer Dan Lambert, who in part wanted to pay tribute to the club's history -- a timeline that, as Dublin's oldest club, stretches all the way back to 1890.
"We're always trying to use the natural assets of the club and one of the best assets we have is Dalymount and Dalymount's history," Lambert told CNN Sport.
"We've played in the ground since 1901 ... Zidane and Pele and Van Basten and Ruud Guulit and George Best and Bobby Charlton, they all played there."
But it was the ground's storied history of music and in particular, the legendary Marley gig from 1980, that Lambert said was something that captured the imagination of the club's local community in Phibsboro on Dublin's northside.
"We have lots of gigs at the ground and music history. Particularly in the '70s and '80s. We had Thin Lizzy and Meatloaf and Status Quo but nobody more famous than Marley."
"The Marley gig is legendary around Phibsboro as gigs aren't held in Dalymount anymore, big gigs ... I thought it would be cool to do a shirt around that, not only with the music history but with Bob's links to football as well."
The concert even particularly carried resonance with one specific member of the club's staff, according to Lambert.
"Lynn O'Neill, she is an employee of Bohs 40 years, She started working for Bohs in 1982. For the vast majority of those years, she was our sole employee on the non-football side.
"We were in the office yesterday and she said: 'I was at that gig, I have photos at home.'
"She brought in some photos of the stage, really old photographs. There have been lots of them, who you know have been going to Bohs for years, talking about the gig."
Pat Egan was the music promoter who had brought some of the most famous concerts to the country in that era, including the likes of Status Quo, Queen -- and Marley.
He recalled the significance of Marley's visit to not only the local community but to the country.
"I think Marley was the first really big international star to come to Ireland to play an outdoor show," Egan said.
"Nobody of that kind of calibre was fronting a whole revolution in music ... he was more than a rock figure, he was fronting a cultural revolution."
Some of Egan's memories of the day include seeing some of the crew and Marley's band, the Wailers, playing football on the pitch in the lead up to the performance.
"They sound checked early in the morning and then they started playing football, first on the pitch until the groundskeeper said you can't play around the goals."
"The Wailers were definitely playing football as were the crew, Bob may have been on the sidelines," Egan chuckled.
But what Egan remembers most vividly is his negotiations to bring the famed Jamaican songwriter to the country.
According to Egan, Marley had only one condition: the tickets had to be affordable for ever