Yes, you read the headline correctly.
NBA superstar LeBron James is once again expanding his sports portfolio – this time into the US’ new favorite pastime.
James is part of a consortium which is buying an expansion franchise in Major League Pickleball (MLP) as the competition grows from 12 to 16 teams.
The consortium is made up of fellow NBA players Draymond Green and Kevin Love, as well as James’ lifelong friend and business partner, Maverick Carter among others.
MLP founder Steve Kuhn called the investment from the three basketball stars – who have nine NBA championships between them – a “watershed moment for pickleball.”
“Pickleball is the fastest-growing sport in the country, building communities in cities and towns all over the world,” Kuhn said. “This investment and the platform that this group provides will significantly help us with our goal to reach 40 million pickleball players by 2030.”
Along with this new ownership group, MLP says it hopes to announce more investment to a list that already includes Super Bowl champion Drew Brees, Milwaukee Bucks co-owner Marc Lasry and former world No. 4 tennis player James Blake.