(CNN)In boxing, there is often no love lost between fighters. Whether that manifests in a weigh-in scuffle or a war of words beforehand, intense rivalries have been commonplace over the years. The sport's newest rivalry has a very modern edge to it.
In one corner, we have a former internet star. A man who made his name on YouTube and through his music, before turning his hand to boxing.
In the other, a reality TV star and one of the younger brothers of one of the most successful boxers of all time.
Sunday's fight between Jake Paul and Tommy Fury is one of the most hotly anticipated in the sport's modern history -- not necessarily because of their relative qualities, but because of the bad blood between the two.
Even at the weigh-in, the day before the fight, Paul and Fury had to be pulled apart as they almost came to blows just facing one another.
After years of antagonistic exchanges, Paul and Fury will finally exchange blows in the ring in Saudi Arabia this weekend and perhaps change the future of the sport itself.
Paul and Fury clash during their press conference.
Where and how to watch
The pair will trade blows on Sunday at the Diriyah Arena in Saudi Arabia as they headline of the evening's fight card.
The card will get underway at 2 p.m. ET (10 p.m. local time), with the eight-round cruiserweight bout scheduled to start at about 5 p.m. ET (1 a.m. local time).
Here's where you can watch Paul and Fury battle it o