A man holds an Apple iPhone 13 with Instagram on the screen at a cafe.
CNN  — 

Instagram and Facebook users in Europe now have a choice to opt out of targeted ads if they pay for a monthly subscription.

Parent company Meta (META) announced Monday that users in the European Union, as well as Iceland, Liechtenstein, Norway and Switzerland, could purchase a monthly plan to access the platforms without ads for €9.99 ($10.60) on the web or €12.99 ($13.78) on iOS and Android.

Starting in March, an additional monthly fee of €6 ($6.37) on the web and €8 ($8.48) on iOS and Android will be applied for each additional account listed in a user’s Account Center, the company said.