Jeff Bezos took a swipe at social media, calling it a “nuance destruction machine” as Rep. Jordan pressed the four CEOs to address “cancel culture.”
It appears to me that social media is a nuance destruction machine, and I don’t think that’s helpful for a democracy,” Bezos told Jordan.
Zuckerberg reiterated a point he has long articulated, which is that he sees “forces of illiberalism … in this country that are pushing against free expression.” Facebook has been criticized for failing to moderate its platform enough, and also criticized for allegedly censoring conservatives.
Jordan raised a famous 1984 Apple Super Bowl ad urging consumers to “Think different,” invoking the ad to argue that “mob think, cancel culture, group think is not what this country is about, and we are seeing it play out every single [day].”
“I remember it very well,” Cook said, referring to the ad and steering clear of the political discussion. “It was Apple versus IBM at the time.”
Pichai, for his part, said he had a “momentary difficulty hearing” Jordan’s question, but said Google builds platforms that allow for freedom of expression.
You can watch some of the Apple Super Bowl ad if you skip to 2:15 in the video below.