On Wednesday morning, five of the most powerful executives in sports business were asked to talk about the tech gizmos they're developing to keep fans coming back to their stadiums, TV programming, and video games. Here are a few.
- The death of the ticket: Casey Wasserman, chairman of the Los Angeles 2028 Olympic Games, is pretty sure that by the time his events start, the box office will be a thing of the past — along with security checks, since everyone will be background checked beforehand. "Everything will be facial recognition, you’ll walk right into the building, and there won’t be lines.”
- Even trippier concerts: Dan Beckerman, president and CEO of the sports and entertainment company AEG, said he's working on integrating augmented reality into events like Coachella. “This food stand is interesting, what’s the history there?" he said. "Here’s an interesting piece of art, where did that come from? What’s the next concert I want to go to, how do I get there? We want to use tech to enhance it."
- Real-time wagers on random questions: Carl Mergele, CEO of the sports data company STATS, is working on technology that will allow fans to get odds on events that might happen in a game, like how many free throws a player will make. "You can sit in a stadium and actually ask a question," Mergele said. "Having thousands of people betting simultaneously on something.”