
DraftKings announced Wednesday that Michael Jordan will be a special advisor to the company’s board, sending the stock 14% higher in premarket trading.
Jordan will take an undisclosed equity stake in the sports-betting company in exchange for "providing guidance and strategic advice." DraftKings' shares have more than tripled since it went public earlier this year.
“Michael Jordan is among the most important figures in sports and culture, who forever redefined the modern athlete and entrepreneur,” said DraftKings CEO and co-founder Jason Robins. “The strategic counsel and business acumen Michael brings to our board is invaluable.”
The basketball great is now chairman of the Charlotte Hornets NBA team, after winning six MVP awards and six championships during his playing career. He also became the nation's leading commercial pitchman during his career for products including Nike, Gatorade, Hanes and others. He has continued to earn tens of billions from endorsements more than a decade after his playing career ended.







