If you’re a color obsessive, your time has arrived. That’s right, Pantone recently announced its 2023 Color of the Year, and it’s a doozy, folks. Dubbed “Viva Magenta,” the Color Institute describes it as being “a shade rooted in nature descending from the red family.” Read: Viva Magenta is a powerful, deep color that harkens ripe berries, burgundy wine, fuchsia flowers and everything in between. “I love bold color, and Pantone’s 2023 Color of the Year is just that,” says Amber Guyton of the Atlanta-based design firm Blessed Little Bungalow. “Viva Magenta is a rich shade of red that is both daring and warm. I typically don’t use too much red in my designs, but the purple undertone of this shade gives it a warmth that sets it apart and makes it more versatile.”
The antithesis of the creamy, neutral palettes designers have been leaning into in recent years, Viva Magenta could also signify the return of color — or at least more color — into our aesthetics. “Homeowners are definitely emerging from the neutral pre-Covid palette and adding much-needed happiness and color to their lives,” says Malka Helft of New York-based Think Chic Interiors. “Magenta is quite an amazing color, especially because it lends itself to both warm and cool tones, and as such can be used in any room.”
Incorporating such a bold color into your rooms, however, can be a bit daunting — which is why we turned to the experts for some tips. “Magenta can be used as a pop of color in a piece of artwork or throw pillows, but would be incredible as a large velvet sofa as well,” says Helft. Adds Northern California-based designer Courtney B. Smith, “I’m always in favor of incorporating vibrant color in spaces — they bring energy and interest to a room. My rule of thumb is to repeat them, at least subtly, which weaves a story and ties things together. Viva Magenta is not your typical pink — it’s more sophisticated and plays well with greens (especially hits of chartreuse), browns and blues.”
The great news is that Viva Magenta is a happy hue, which is exactly what our collective consciences need this time of year! “This color will immediately elevate your mood,” says Sabra Ballon of BallonStudio. “It’s stylish and vibrant but retains a certain level of sophistication as well. In a home, this color will transform any room into a powerful and energetic environment, no matter the lighting. It’s actually a wonderful option to consider when creating a moodier, sexier space, such as a den, library or dressing area.”
Whether you’re contemplating Viva Magenta in a big way (wallpaper!) or small way (candles!), the resounding opinion is that it’s a color that can only elevate your space. To get you there, we’ve rounded up our favorite magenta(ish) decor, entertaining and furniture options below.
Viva Magenta home decor
Nothing screams “design-savvy” quite like wallpaper, and we love the flexibility that peel-and-stick offers — giving you all wow factor without the commitment. This stunning hydrangea pattern is awash in shades of dark and light reds, fitting right in with Pantone’s Color of the Year.
- Related: The best peel-and-stick wallpapers
Filling your walls with art is a must, and this beautiful photograph from Minted artist Heather Deffense will add a hefty dose of magenta — and wanderlust — to your space. Available in a print or canvas, the piece comes in myriad sizes and can be framed (or not) — the choice is yours!
A pop of pink is always welcome in our living spaces, and this one will also signal to your guests that coasters are very much appreciated.
One of our favorite cozy blanket brands, ChappyWrap’s pattern offerings range from nautical maps to preppy plaids — not to mention this scallop shell-inspired print that comes in a vibrant cranberry hue.
Whimsical and bold all at once, this playful bowl from Opalhouse designed with Jungalow is going to make a magenta-hued splash on your bookshelf or tabletop. Bonus: It’s the perfect size for catching keys and mail in an entryway.
Swapping an old rug for a new one is a surefire way to reinvigorate your space, and we love this pretty option from washable rug brand Ruggable. Available in seven sizes, the rug incorporates hints of magenta alongside peach, purple and neutral hues — allowing you to incorporate the Color of the Year in a minimal way that will still have an impact.
Channel all the goodness of spring with this hydrangea wreath from Grandin Road that is bursting with faux fuchsia hydrangea blossoms, providing just the pop of color your door is looking for.
More than 67,000 Amazon reviewers can’t be wrong, right? Right. These ultra-affordable sheets are beloved not only because they can fit 10- and 12-inch-deep mattresses but also for their ultra-soft fabric. Did we mention they come in magenta?
Moody, broody and oozing with magenta hues, this watercolor is part of Minted’s new customizable program where consumers can work with artists to tweak, crop or rotate the piece to better fit their space or aesthetic (for free!).
If your take on Viva Magenta skews pink, then this is the rug for you. Girly and stately at the same time, the Momenia beauty comes in 11 sizes — from runners to sprawling 9-foot-3-inch-by-11-foot-10-inch options — all at palatable prices that won’t break the bank.
Throw pillows are great, but oversized throw pills? Well, they’re the best. Cozy and inviting, this colorful 24-inch option from Justina Blakeney’s Target collection not only has a removable cover, but it’s also big enough to use as a floor pillow too.
Brighten your space with these air-dried blooms that were picked at their peak and will thusly provide long-lasting (magenta) splendor wherever they land. More to know: Two bouquets for under 25 bucks means your vase will be spilling over!
Fear not: Magenta has a place in the bathroom too, thanks to these ultra-plush Turkish towels from Frontgate, which we named the best towels on the market. Available in more than two dozen hues — including the magenta-esque Dahlia — the towels can also be monogrammed.
- Related: The best bath towels of the year
A candle inspired by downtown discotheques is right up our alley — and unsurprisingly, it's swathed in a sexy, magenta jar. Toxin-free, vegan and made from coconut and soy wax, the Boudoir Rouge has a 50-hour burn time and smells of vintage lipstick, cherries and violet.
Modern and imaginative, this fuschia pendant lamp from Kartell is made in Italy and could work in kitchens, offices and powder rooms alike. Boasting an adjustable hanging height, the bubble-inspired lamp also comes in nine additional colors.
Viva Magenta entertaining essentials
Vibrant wine glasses are having a moment, and these bold stemless options from West Elm are the true embodiment of Viva Magenta. Handblown by glass artisans, the set gives off an eye-catching iridescence to boot.
Magenta plays a subtle role in these hand-painted ceramic plates from Our Place, accenting the high-gloss speckled base. Color aside, we love that the plates are stackable, lightweight and scratch- and chip-resistant.
Textural and radiating with spicy vibes, these beaded old-fashioned glasses from Fortessa look like vintage pieces scored in a European flea market. Available in seven colorways, the red hue falls right in line with Pantone’s Color of the Year.
Greet your guests with a simmering stew — and when they spot the Le Creuset on your stovetop, they’ll know they’re in good culinary hands. Backed by a lifetime warranty, Le Creuset’s Dutch Oven is a must-have for every chef out there, novices and experts alike. We even named it the best splurge Dutch oven on the market. Available in three sizes and a rainbow of colors — including “Rhone,” which is pretty darn close to Viva Magenta — the enameled cast-iron cookware can slow cook, sear, roast, bake and fry, making it the soon-to-be hero of your kitchen.
One can never have too many trays in their space, and this one from Alexandra Von Furstenberg is worth the splurge. Whether you treat it like art or, ya know, like a catchall tray for TV remotes and books, this will be a piece everyone notices, thanks to that smokelike magenta streak.
The Swiss know what they're doing when it comes to knives, and that includes this essential pairing option from Kuhn Rikon. The ultimate kitchen prep knife, we love the unlikely pairing with a bright pink hue.
- Related: The best kitchen knife sets of 2023
Beloved by suburban moms and influencers alike, the Stanley Adventure Quenchers keep you hydrated on the go while also looking utterly Instagrammable, thanks to that bright fuchsia hue.
Another kitchen hero product? The revered KitchenAid Artisan Stand Mixer, which we named the best stand mixer of the year. Whether you’re whipping up big batches of cookies, cakes or pasta from scratch, this mixer will expertly assist you — and look good on your counter while doing so, thanks to that regal Empire Red colorway.
Viva Magenta furniture
Waterfall silhouettes are majorly on-trend right now, and this Lulu & Georgia stool captures the look in six colorways, including the deep red hue dubbed Paprika. Pairing two together at the base of your bed or in a living space will add extra seating in the most stylish way possible.
Clean lines and piping details make Interior Define’s Graham Upholstered Bed a seriously chic addition to your bedroom. Available in a magenta-hued Berry fabric that is a performance vintage velvet, the bed also comes with built-in drawers that are — wait for it — upholstered as well. Now, that’s luxurious.
Infuse your outdoor space with some Viva Magenta vibes via The Inside’s take on the sling chair. Anchored with a mildew- and water-resistant polyester fabric — that comes in red, natch — the chair has three position settings and folds flat when not in use.
The phrase “go big or go home” has never been more alive than in this velvet chair, which is available exclusively at ABC. Overstuffed with foam, down and feathers, the Hannah pairs slim track arms and brass legs with this striking magenta colorway.
Leave it to Serena & Lily to have a Viva Magenta offering but in the most preppy way possible. Enter: the Nantucket Red fabric. Available in more than a dozen upholstered pieces, the prewashed Belgian linen is ultra soft and has a well-worn look we absolutely love. Consider getting it on the brand’s bestselling Miramar chaise that is perfect in living and bedroom spaces alike.
A ’70s-inspired chair that swivels too? Yeah, we’re on board with that, especially when it comes in a performance leather in a hue dubbed Chianti that just so happens to be the color of a deep red wine. More to know: The Cooper is also diminutive in size, making it great for small spaces.
Fuzzy, cozy and totally portable, this oversized beanbag from Pottery Barn Teen is perfect for kids’ rooms and play spaces alike — and we love the deep purple/reddish hue.
Polywood makes some of the best outdoor furniture out there, and if you’re looking to score a few Adirondack chairs for your patio or pool area, look no further. Made from recycled water bottles, the Polywood “lumber” has a wood grain texture and comes in a vibrant red hue that will become the focal point of your seating area.
A chair that’s worth the investment, Arhaus’ Abbot is simultaneously traditional and timeless in design, thanks to its gentle curves and generous cushioning. Built in North Carolina, the ultra-soft velvet lounge chair comes in a bold red hue dubbed Vance Paprika that is right on trend.
Let us count the ways we love this oversized knot cushion! An eye-catching accent, the 11.8-inch Swedish-inspired piece is perfect for propping up your feet or using as a doorstop, and it comes in a Bordeaux colorway to boot.
Pretty much every designer we spoke to said you can’t go wrong with a bold magenta sofa, and this one from Wayfair is just that. Palatable in price, the Corbyn has a traditional design (complete with nailhead trim) and also comes in an 84-inch size.
A hidden sleeper is always a good idea for guests, and we love the Elliot because it functions as an oversized chair by day but becomes a twin bed at night, thanks to a pull-out mattress. The best part? It comes in the brand’s magenta-hued Royale Berry that is an ultra-soft fine-knit velvet.