Johnita P. Due
Executive Vice President of Integrity and Inclusion
Johnita P. Due is Executive Vice President of Integrity and Inclusion
Johnita P. Due is Executive Vice President of Integrity and Inclusion for CNN Worldwide. Due, who is based in Atlanta and joined CNN as a media lawyer in 2003, was appointed to the newly created role in 2022.
Due is responsible for ensuring that diversity, equity and inclusion remain business critical priorities. Highly regarded by employees and management alike for her inspirational leadership and editorial insights, Due helps drive the company's efforts to improve representation and development of diverse voices on air and behind-the-scenes, as well as to produce impactful content that resonates with all audiences. She is also committed to building a culture of engagement and belonging, creating meaningful opportunities for employees to share their voices, identities and experiences.
Previously, Due served as CNN's chief diversity advisor from 2005-2013 and was co-chair of the business resource group Black Professionals @Turner from 2017-2019.
As co-chair of Black Professionals@Turner, Due helped shape the organization's mission as "Defining Moments: Building Resilience, Driving Excellence and Moving Forward During Times of Change." Under her leadership, BlackProfessionals@Turner developed several workforce, marketplace and community programs that strengthened employee engagement, provided professional development opportunities, showcased on-air and off-air talent, and created avenues for employees to provide insights on content, fan engagement, and potential new revenue streams during times of significant corporate and industry changes. Due also chaired a task force on African-American retention and advancement on behalf of the organization.
Prior to that, as CNN's chief diversity advisor, Due chaired CNN's award-winning Diversity Council to advance the company's diversity mission of growing its business by reflecting diverse audiences and perspectives in its programming and supporting an inclusive culture for its employees. Due's leadership was crucial to establishing CNN's standing with multicultural audiences leading to some major ratings wins, earning revenue in the tens of millions of dollars for multicultural content franchises, increasing CNN's racial, ethnic and gender diversity, launching employee development and student pipeline programs, and expanding the diversity of perspectives and storytelling on air. Due was key to the development of global programming initiatives Black in America and Latino in America and the creation of the In America production unit, community forum "CNN Dialogues" in partnership with the National Center for Civil and Human Rights and Emory University's James Weldon Johnson Institute for the Study for Race and Difference, and a company-wide initiative geared toward producing more content for the growing and diverse U.S. Hispanic market.
CNN has been honored with significant industry honors that reflect her leadership. In 2007, CNN received the "Best Practices Award" from the National Association of Black Journalists (NABJ) for exemplary work in covering issues "of great significan