Rani R. Raad
President, CNN Worldwide Commercial
As President, CNN Worldwide Commercial, Rani R. Raad leads CNN's global commercial strategy, ensuring that the company has an integrated, agile and global approach to assessing market needs, developing solutions and working with partners. His oversight includes broadening CNN's new business streams and increasing the value delivered to commercial partners around the world.
In this position, reporting directly to Jeff Zucker, Raad works closely with WarnerMedia Sales and International on its CNN advertising and distribution activity, leads international business through CNN International Commercial, optimizes CNN Worldwide's directly controlled revenue operations and maximizes the commercial potential of development of new products.
Raad started his career at the company in New York in 1998 before holding a number of senior international roles with CNN and WarnerMedia. In 2013, Raad combined all business operations of CNN's properties outside of the United States within the division CNN International Commercial (CNNIC), including advertising, sponsorship, Content Sales & Licensing, Out of Home, marketing and Audiences & Data. As President of CNNIC, Raad developed the business by introducing a cross-platform and data-led strategy with increased digital capabilities, tailored for a wide range of client and market needs across over 200 countries and territories.
Raad also leads WarnerMedia's international digital advertising strategy and operations through WarnerOne - a division which supports Xandr and WarnerMedia Sports international sales and ad operations.
Raad has featured prominently in the Arabian Business Power list, was recognised by the World Economic Forum as a Young Global Leader for his contributions to the media industry and was also named as one of Syracuse University's S.I. Newhouse School of Public Communications' 50 most successful alumni from the school's 50 year history.
Raad is fluent in English, French and Arabic and lives in London with his wife and three children.