02 bliss idaho jon horvath
CNN  — 

Bliss, Idaho, is nestled in the curve of Interstate 84, which snakes around the small, rural town on its way north to the state capital, Boise, some 85 miles away. When Milwaukee-based photographer Jon Horvath first visited Bliss in the late summer of 2013, he was on a meandering road trip following the end of a relationship. At the time, around 300 people resided there, served by a small community church, K-12 public school, diner, post office, gas stations, motels and two bars.

“If you find yourself there… it’s likely to be simply to fill up your gas tank, maybe catch a quick meal at the diner, but that’s probably about it,” Horvath explained in a phone call.

Buck Hall, a Bliss resident, told Horvath on his first visit that the town had once seen more regular visitors, but that construction of the Interstate decades ago had shifted traffic away, the photographer recalled. Once a place to pass through, Bliss became a place to pass by — a touch of irony on an exit sign.

In the desert just south of Bliss, Horvath spotted local workers by the side of a road burning brush that had accumulated over the winter. "I was drawn to how the act of clearing and regeneration mirrored some of the larger themes in the project," Horvath said.
Horvath wove photos of found arrows (pictured here on a road to White Arrow Ranch, a private resort just north of Bliss) throughout the book to represent a sense of direction — or misdirection.
Oscar, a resident at Bliss Country Park, a RV park and mobile home community, who Horvath met briefly through a local pastor.

“(Hall) summed up the state of the town,” Horvath recalled of this early conversation. “His words were: ‘We’re a town of 300 people, and 299 when I die.” (Since Horvath’s photographs of Bliss, a new truck stop has brought additional jobs to the town, but the 2020 census reveals that its population is now just above 250. Buck Hall passed away in 2021, at the age of 75.)

Horvath’s first images of Bliss just scratched at its surface — he took the expected images of deteriorating or empty spaces that contrasted with the town’s name, he explained — but as he returned over the course of three years, drawn to the people he met there and their stories, a more complex body of work began to take shape.

Photographed while out coyote hunting, local resident Jarad shows Horvath his gun.
A dog named Fruit Snacks at the Outlaws and Angel's saloon. "I had a brief encounter with FS's owner, who wanted to show me the dog's ground-down teeth," Horvath explained.
In 1995, a C-130 Hercules transport plane crashed in the desert near Bliss, killing six people. "I was brought to the crash site by an Idaho state worker and he shared that visitors will come and collect loose pieces as a gesture of remembrance," Horvath explained of a photo composite of remains he collected.

Now a book titled “This is Bliss,” Horvath’s body of work doesn’t follow a traditional documentary-style record of a place. Instead, black-and-white and color film photographs, tintypes, archival images, ephemera and scanned objects from Bliss form a sort of dreamlike time capsule.

During his time there, Horvath found a different way of telling a story about the American West. Rather than the sprawling photographic explorations of the region lensed by photographers like Robert Adams or Stephen Shore, “This is Bliss” mostly covers a small area — roughly a mile-wide — that Horvath continually returned to, peeling back the town’s layers.

Horvath met Eldon Thompson (pictured far right), who was introduced to him as the "oldest remaining resident in Bliss," in 2014. "I met him in a local cemetery where he was watering flowers he had placed on his own gravesite," Horvath recalled. Thompson has passed away since Horvath's last visit to the town.
Bliss prom queen and king Jessica and Brandon, photographed at their school's gymnasium in 2014.

“There is a macro level to the work that was looking at a longer, deeper history of the region,” Horvath said, “and some of the stories that we tell about ourselves as Americans.”

Bliss may be a small mark on the map, but it’s been part of much bigger stories: It’s located on the Oregon Trail, a throughway for settlers to expand West during the rush of Manifest Destiny. It’s close to where stunt motorcyclist Evel Knievel famously attempted (and failed) to jump Snake River Canyon in 1974, Horvath pointed out. And it was home later in life to author JD Salinger’s friend Holden Bowler, for whom Salinger’s famed “Catcher in the Rye” protagonist Holden Caulfield was named.

“There’s all these myth-making events within our own history that (have) come to have some presence in this town,” Horvath said,

But there’s what Horvath calls a “micro line” in the narrative too, from the residents’ lives to his own “quest to rediscover what ‘bliss’ might be.” He added: “A mythology exists there too… my arrival to town coincided with a restart in my own life.”