In the near future, instead of going to your closet to choose something to throw on for your next video call, you might instead turn to your virtual wardrobe to pick out a 3D-rendered digital outfit to “wear.”
At least, that’s what a number of people in the fashion and tech space are banking on as more businesses look to the promise of digital fashion. And they’re wagering those virtual outfits won’t just be for your Zoom calls, but could eventually be worn all over the “metaverse” – the concept of an interlinked extended reality world – in games, across social media, and eventually, perhaps, viewed on your body in the real world through augmented reality (AR) glasses.
In McKinsey & Company and The Business of Fashion’s annual “State of Fashion” report, industry leaders looked ahead to this immersive frontier.
“There are more and more ‘second worlds’ where you can express yourself (but) there is probably an underestimation of the value being attached to individuals who want to express themselves in a virtual world with a virtual product, (through) a virtual persona,” Gucci’s chief marketing officer Robert Triefus is quoted in the report as saying.