Rare $31.6 million ‘Unique Pink’ diamond sets new auction record

unique pink diamond tease

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A rare 15.38 carat pink diamond set a new, $31.6 million auction record at Sotheby's on Tuesday

It eclipsed the previous $28.5 million record set by a 16.08 carat equivalent pink diamond sold in November 2015

The world's most expensive diamond remains the $48.4 million, 12.03 carat "Blue Moon of Josephine"

CNN  — 

An extremely rare 15.38 carat pear-shaped pink diamond – called the ‘Unique Pink’ – sold for $31.6 million at Sotheby’s in Geneva on Tuesday, making it the most expensive fancy vivid pink diamond ever to sell at auction.

The spectacular diamond, set in a simple ring, sold to an Asian private buyer who bid for the rare gem over the telephone. A Sotheby’s spokesperson said they were not yet able to reveal the buyer’s identity.