Apple unveiled four new iPhones during a press event on Wednesday, along with three new Apple Watches, an updated AirPods Pro and a feature that could save lives when cell service isn't available.
Here's a closer look:
The iPhone 14 and iPhone 14 Plus: Apple fans can now buy a larger-sized iPhone without paying the Pro price. The new iPhone 14 (6.1 inches) and the iPhone 14 Plus (6.7 inches) feature longer battery life, the same chip as last year's iPhone 13 Pro model (the A15) and a new camera system, including a 12 MP main camera with bigger pixels, a faster aperture and improved sensors. Other features: front-camera auto focus capabilities; a new action mode that lets users keep videos stable while moving; and the removal of the physical SIM card, opting instead for a digital, "e-SIM" card.
Cost: iPhone 14 starts at $799 and the larger iPhone 14 Plus model starts at $899. Colors: midnight, starlight, blue, purple and Product Red.
iPhone 14 Pro: Apple's premium iPhone line redesigned the polarizing notch in favor of a pill-shaped one. Inside holds the true-depth camera, and includes a brand new feature that Apple is calling "dynamic island," for interactive widgets on your lock screen and access to music controls, timer and other features. The models will come in four colors: space black, silver, gold, and deep purple.
AirPods Pro 2: The latest wireless earbuds have a longer lasting battery, feature a button at the bottom of the case that alerts you to its location and improved and dynamic noise-cancellation technology. Cost: $249; hits stores on Friday.
Three new Apple Watches:
Apple Watch Ultra ($799): The high-end smartwatch is designed for outdoor enthusiasts. Think: deep sea scuba divers and triathletes. It features a brighter display, is more water resistant, comes with an advanced compass and gets 60 hours of use time.
Meanwhile, the Series 8 — which starts at $399 for GPS model and $499 for cellular — narrows in on women's health, with revamped period cycle tracking tools that can predict ovulation. It can also detect when a user has been in a car crash.
The Apple Watch SE, which starts at $249 for GPS models and $299 for cellular, also features crash detection technology, and is faster than the previous model.
Satellite connectivity: Emergency SOS via Satellite could be a life saver for people needing to communicate when off the grid. By pointing an iPhone 14 toward a satellite in the sky, which the phone will help locate, users will be able to send and receive information to get emergency help even if cell service isn't working.