
#Followmeto Hong Kong —
The "Follow Me To" photography project that made social media waves last year has been commissioned for a tourism campaign in Hong Kong. Here, Natalia Zakharova leads her photographer boyfriend Murad Osmann through the city's Global Geopark.

#Followmeto Hong Kong —
They'll roll out a series of images over the course of the next few weeks. Here they're snapped by Hong Kong journalists as they ride on an open-top bus.

#Followmeto Bali —
The project comprises near-identical poses from the protagonists, but in different breathtaking spots around the world. This one's in Bali.

#Followmeto London —
The couple often take several different pictures in each city. This is one of their London portraits.

#Followmeto New York —
The couple (here seen in New York) started the project after Zakharova got frustrated with Osmann's snap-happy antics during a trip to Barcelona in 2011.

#Followmeto Singapore —
They've since traveled to dozens of cities to continue the photo series including Singapore (pictured) and most recently Hong Kong, where they've been commissioned by the Tourism Board.

So that's what they look like —
Their Hong Kong campaign is targeted at big-spending Russians, whose major travel season is winter. But this is not a full-time endeavor for the pair, who have to juggle the series around their day jobs.

Behind the scenes —
Future projects announced by Osmann include a series of videos that will show the work that goes into each photo, as well as some local attractions in each destination.