
GMT Bar: A futuristic-looking hotel bar takes center stage on the ground floor at London's new Hard Rock Hotel.

Local talent: A photo of singer Adele is featured in the hotel's main dining room.

Coming soon: The new Hard Rock Hotel's sign is partially revealed in central London.

Memorabilia: At opening, there will be around 116 pieces on display across the cafe and hotel, with more to come. These guitars are in the cafe.

Rooms: There are two levels of accommodation on offer: Deluxe and Rock Royalty.

Individual art in each room: An artwork depicting Amy Winehouse hangs above a vinyl record player in one of the hotel rooms.

Behind the scenes: Noah Vega, a memorabilia installation technician, prepares to hang a jacket designed by Jean Paul Gaultier, which was worn by George Michael, the late pop star, in a music video for his hit song, "I Want Your Sex."

Rock rarity: A framed passport document for Sex Pistols' band member Sid Vicious awaits hanging in the hotel, among other rock memorabilia.

'Elegant chic': A chandelier in the main dining room fits in with what Hard Rock Hotel London's Andrew Tivers describes as the hotel's "elegant chic" style.

Rock Royalty Lounge: Rock Royalty customers get their own VIP check in and access to the Rock Royalty Lounge.

Design features: A light feature made from drumsticks hangs above a mannequin on the main floor.

Fender delivery: Guests can reserve a Fender guitar and amp so they can rock out in their room (while wearing headphones).

Bedding: The hotel's bedding features rock-themed details, like this guitar-embroidered pillow case.

Measuring up: Mirrors in the rooms provide markers revealing the heights of musicians.

Suite: Rock Royalty suites have their own lounge area.

Work in progress: Workmen prepare to hang a piece of memorabilia.

Party gear: A costume once worn by Elton John to a birthday party thrown by Elvis Presley.

Space age: A detail of the centerpiece bar.

Ethos: One of the Hard Rock's mottos, "Save the planet," is reflected in a framed photo of the late singer Amy Winehouse.

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