‘Life in Hel’: Man to live in Helsinki Airport for 30 days

By Francesca Street, CNN
2 minute read
Updated 5:36 AM EDT, Fri September 22, 2017
<strong>Meet the man living in an airport</strong>: Most of us would hate to be stuck in an airport for longer than necessary. Not Ryan Zhu -- the Chinese "influencer" will voluntarily live in a cabin in Helsinki Airport for 30 days.
Meet the man living in an airport: Most of us would hate to be stuck in an airport for longer than necessary. Not Ryan Zhu -- the Chinese "influencer" will voluntarily live in a cabin in Helsinki Airport for 30 days.
Courtesy Finavia
<strong>Terminal living</strong>: Channeling Tom Hanks in the movie "The Terminal," Zhu will be eating, drinking, showering and living in the airport.
Terminal living: Channeling Tom Hanks in the movie "The Terminal," Zhu will be eating, drinking, showering and living in the airport.
Courtesy Finavia
<strong>Hel is a place on earth</strong>: Hashtagged #LIFEINHEL, the stunt is part of a marketing campaign described as a mix of reality TV, social media and game shows. Zhu will go through "daily challenges" as he adapts to airport living.
Hel is a place on earth: Hashtagged #LIFEINHEL, the stunt is part of a marketing campaign described as a mix of reality TV, social media and game shows. Zhu will go through "daily challenges" as he adapts to airport living.
Courtesy Finavia
<strong>Home away from home</strong>: Fortunately Helsinki Airport has a homey feel -- and there's plenty to do. Zhu will be testing facilities including massage parlors and an airport sauna.
Home away from home: Fortunately Helsinki Airport has a homey feel -- and there's plenty to do. Zhu will be testing facilities including massage parlors and an airport sauna.
Courtesy Finavia
<strong>Leading airport</strong>: Travellink recently crowned Helsinki Airport the best in the world -- and Zhu's time in the terminal seeks to prove Helsinki's leading status.
Leading airport: Travellink recently crowned Helsinki Airport the best in the world -- and Zhu's time in the terminal seeks to prove Helsinki's leading status.
Courtesy Finavia
<strong>Chinese connection</strong>: The campaign also goes hand-in-hand with Helsinki's quest to promote itself as the fastest connection between Asia and Europe. "We are also the forerunner in serving Chinese customers," says Katja Siberg, Finavia's senior vice president of marketing and communications.
Chinese connection: The campaign also goes hand-in-hand with Helsinki's quest to promote itself as the fastest connection between Asia and Europe. "We are also the forerunner in serving Chinese customers," says Katja Siberg, Finavia's senior vice president of marketing and communications.
Courtesy Finavia
<strong>Man of the moment:</strong> Zhu is a Chinese actor and television personality, star of movies including "Shijin" and "Daizong."
Man of the moment: Zhu is a Chinese actor and television personality, star of movies including "Shijin" and "Daizong."
Courtesy Finavia
<strong>Mission impossible:</strong> Zhu will be given an open return to escape home if he wants out. If he lasts the month, he'll be rewarded with a trip to Lapland.
Mission impossible: Zhu will be given an open return to escape home if he wants out. If he lasts the month, he'll be rewarded with a trip to Lapland.
Courtesy Finavia
'Life in Hel': Man to live in Helsinki Airport for 30 days