Editor’s Note: Monthly Ticket is a CNN Travel series that spotlights some of the most fascinating topics in the travel world. In August, we’re going back in time to revisit some of the greatest retro travel experiences.
During the communist era, travel options were limited in Hungary and Central Europe, which meant Lake Balaton became the region’s most popular vacation destination.
Lake Balaton means as much to Hungarians as the Riviera does to Westerners. Its popularity in recent years has skyrocketed, earning itself the nickname “The Hamptons of Hungary,” a nod to the summer retreats on Long Island favored by wealthy New Yorkers.
The freshwater oasis is home to a picturesque 197-kilometer shoreline with public and private beaches, underwater cave galleries, volcanic hills, ancient fortresses and even a villa named after Fidel Castro.
Siófok, on the southern bank, provides an array of bars and clubs for the younger crowd while the north shore is a little more sophisticated, with spas, vineyards and historic towns.
Back in communist times, Lake Balaton was quite a different place but still maintained a cool, elegant vibe which even now evokes vivid memories for Hungarians of all ages. It also offered a rare meeting place for East and West German families divided by the Iron Curtain.
Trade union travel
Mária Dudás, 93, a retired teacher from Bernecebaráti, Hungary, has fond memories of her trips to Balaton which stretch right back to the beginning of the communist era.
She recalls that the visitors she encountered at the lake were almost exclusively the families of Hungarian trade unions, who were entitled to two weeks’ vacation.
“The trade union gave us a list of which resorts had free rooms and people could choose where they wanted to go,” she says. “It cost just 250 forints (80 cents) per person for two weeks, which was unbelievably cheap even then.
“We had three meals per day in the restaurant, but the resort assigned seating. We couldn’t just sit where we wanted.”
Dudás’s granddaughter Luca tells quite a different story.
“When I hear the stories from my grandparents and think of how it is today, it really hits home how wonderful a place it is with endless opportunities for all generations, at all times,” she says.
“My grandmother told me that they had some nights out, with music and dance; and the families they clicked with became friends that met every year. There wasn’t a great deal to do, but it was their holiday time and they really enjoyed it.
“We have parties now, but our options are more varied. You can go to a party in Siófok, dance at the pop music or techno festivals in Zamárdi, learn about its history at Festetics Castle in Keszthely, taste wine in Badacsony, harvest lavender in Tihany or take out a sailing boat at Balatonfüred.”
The best-kept secret
Dudás tells CNN Travel that the best-kept secret in Lake Balaton was the Communist party resort in Balatonaliga – Club Aliga. The resort compound was closed to the public until the regime change in 1989 as the Soviet-backed Eastern Bloc collapsed.
“It became the party resort in 1948 and had two areas, one for party members and workers and the other for the MSZMP Party,” she said, referring to the Hungarian Socialist Workers Party.
She reels off a list of high-ranking foreign guests, including former Soviet leaders Nikita Khrushchev and Leonid Brezhnev, cosmonaut Yuri Gagarin, East German leader Erich Honecker and Fidel Castro, who later gave his name to the resort’s Villa Castro.
Today, Club Aliga is going through extensive renovation works and up until recently was a popular retro nightclub. From the porch, there’s a wonderful panorama of Lake Balaton, from where you can see the body of water’s entire eastern basin from Balatonkenese to Tihany.
György Szilágyi, 64, a property investor from Budapest, was born during the onset of the communist era in 1956. It was all he knew up until the regime change in 1989. He has nothing but fond memories of his time at the lake.
“I knew that every few years it was ‘Balaton time’ and it was going to be fun,” he says. “It was almost like a privilege.
“If you didn’t have a friend or relative living there, you could count on your employer, which, in most cases, was practically the state.
“State-sponsored companies had built those typical concrete blockhouses and resort complexes that still stand witness to the communist era. The whole thing was so organized, you would be surprised.”
From the 1950s through to the 1980s, Lake Balaton was also extremely popular with German families and friends divided by the Berlin Wall. Due to this long and respected tradition, Germans still make up the main visitor numbers to the lake each year.
“It was full of Germans! It probably still is,” says Szilágyi. “They really seemed to love the place. It was a lot more affordable than it is now. Also, it was much more laid back, the atmosphere was somewhat more relaxed.”
Szilágyi recalls the cars of the communist era that would fill the roads leading up to Balaton.
“Picture this: The coast would be studded with old Wartburgs, Ladas and Trabants,” he says. “Maybe you’d see some nice Mercedes even. Those, of course, belonged to the West Germans, who came to hang out with their East German friends and family on the coast, effectively turning the ‘Hungarian Sea’ into the only possible meet-up location between the two worlds,” he says.
“On the beach, most Hungarians would be eating what they brought from home, while those more fortunate would buy some lángos [Hungarian fried bread], corn on the cob or ice cream sticks.
“In the background, you might hear some Hungária [a Hungarian pop band] coming from an oddly colored VW Transporter. And you are there with your friends and family, doing the only thing you came here to do: sit back and enjoy the sun,” he reminisces.
“Generally, and don’t mistake me for a faithful communist for saying this, people seemed to have a lot more fun back in the old days.”
Szilágyi’s son Peter, 27, also from Budapest, disagrees. He says that there are plenty of good times to be had at the lake today and parties are plenty, a standout being the Balaton Sound music festival.
“I think we have more fun now,” he says. “Balaton Sound is great! Take the classic Sziget Festival vibe, stir in some of the biggest names in contemporary electronic music, then place this mix on the coast of Lake Balaton – that’s how I could best describe the Balaton Sound feeling to someone who hasn’t attended before.”
Peter also had fond childhood memories of summer vacations at the lake.
“We used to come together with the wider family circle near Balatonöszöd, in one of my aunties’ vacation home,” he says. “This was the time of year when I got to spend a whole week with my cousins who lived far away.
“Typically, we used to wake up early, around 7 a.m. or so, and head to the beach to secure one of the few shady spots under the trees. Us kids always had loads of fun, but this was also a great opportunity to reconnect with our family.”
Magdi Dorogi, 66, a retired secretary from Budapest, was one of the lucky few who were able to visit Lake Balaton as a child, an annual tradition that continued right up until what locals call “the change,” when communism ended and the resorts started to cater for international visitors.
“As a young adult, I first visited the southern shore of Lake Balaton in 1971, in Balatonlelle,” she says. “We went there with our friends and later my husband, in his first Zsiguli [a Soviet car brand]. We loved it because of its relaxed mood and vibe.”
Dorogi and her unmarried colleagues from Hungary’s Quality Shoe Factory sidestepped rules that reserved Balaton breaks for families by bunking up with families who rented out spare rooms in their allotted accommodation to supplement incomes.
Days on the beach were followed by dinner and socializing in the evenings.
“At around 5 p.m. we went back to our accommodation, put ourselves in order, and then we went out to eat,” she says.