Pimp my ride: The psychedelic world of Indian truck art

Editor’s Note: ‘The Silk Road: Past, Present, Future’ travels east to west along this ancient trade route, exploring how traditional culture, arts, and trade have developed in the 21st century. This month we explore India.

CNN  — 

If you’re going to spend 10 months of the year on the road, you’d want a pretty sweet ride.

For truckers in India, that means a kaleidoscope of colors, slogans, and intricately painted symbols that are as much about bling – as shrewd business sense.