
A taste for chocolate —
More than 300 flavors of KitKat have gone on sale in Japan since the chocolate snack was introduced. It's now one of the country's best-loved candy bars.

Flavor explosion —
Wasabi, green tea, lemon vinegar and sweet potato are among some of the more unusual flavors.

Exotic tastes —
Chef Yasumasa Takagi has been recruited to create gourmet limited edition KitKats with ever more exotic flavors.

Mixing it up —
Chef Takagi uses high quality couverture chocolate to create his gourmet KitKats.

Hungry for more —
Takagi has been advocating for new flavors and pushing out new products, from the single-finger Sublime range to "special" flavors that include fruit or tea-infused minis.

Limited editions —
Ingredients are sourced from regions across the country, often produced and sold to coincide with food seasons in limited edition boxes of KitKat minis.