Business Traveller

Portland airport carpet inspires beer, memes, now sneakers

Daisy Carrington and Michael Pearson, CNNUpdated 21st May 2015
The legend ot the PDX carpet grows: Adidas has released a sneaker made to resemble the iconic floor covering at Portland International Airport.
(CNN) — The city of Portland is losing one of its most beloved institutions: its airport carpet.
But the carpet is going out in sentimental style, with a wave of commemorative T-shirts, beer and now even a new edition of hoop shoes bearing the iconic design.
The latest entrant: Adidas with an addition to Trail Blazers' star Damien Lillard's line of sneakers made to resemble the iconic floor covering.
The shoe is the result of "a really quick-turn creation process" to jump on the ever-hottening trend, according to Adidas U.S. public relations director Michael Ehrlich.
Portland is home to the German shoe company's North American headquarters.
"Something special for my PDX fans," Lillard tweeted Wednesday.
The abstract teal design has become a symbol of home for Portlanders over the last 27 years, welcoming an estimated 300 million people to the city. And after all those feet, it's showing its age.
The 2013 decision to replace the carpet with a new design sparked an outpouring of affection -- and not a small amount of capitalism -- from the Portland crowd.
The Portland Timbers soccer team and the NBA's Portland Trail Blazers have commemorated the PDX carpet, as it's known by locals, by selling limited-edition T-shirts of the pattern in the team colors.
A handful of true fanatics have even had the design permanently etched onto their skin.
"It is definitely an endearing statement of how much (Portlanders) like the pattern," says Kama Simonds, a communications officer for the Port of Portland.
Jeremy Dunn, who sells socks with the PDX pattern through his online store, The Athletic Community, says the item has been a best-seller from the start.
"My wife and I joke about it all the time, because when I made the initial order of 72 pair of socks she was, let's just say, not that stoked about having that many pairs of teal socks lying around our apartment. But they sold out in the first hour that we posted them on our Instagram accounts," he said.
The impending demise of the carpet has also inspired a Facebook page, three Twitter accounts and an Instagram account -- all run independently by carpet groupies.
Ceara Chewning, who manages the PDX Carpet Facebook page, notes that the carpet has a certain "Je ne sais quoi."
"It seems like in most places, the carpet is there to fade into the background, but this has such a bright, cheerful eye-grabbing pattern. It's also a symbol of making it home," explains Chewning.
"It's also ugly, but in a really cute, endearing way, and Portland seems to love that."
Despite the rampant nostalgia for the old floor covering, Simonds says the carpet is overdue for a replacement:
"We're starting to see more than general wear and tear. The seams are showing, and you're seeing frayed edges. In some spots, it's so threadbare, the underlying mat pokes through," she says.
"It's been on the floor for more than 20 years. Someone did a calculation and figured about 300 million people have passed over it."
The new carpet design, created by Hennebery Eddy Architects, hasn't quite received the same love (though it does at least have its own Twitter account).
"I get that the old design is cool. It's kind of quintessential 1980s, and it's like an old friend we don't want to leave behind, but it's OK to have a new friend, too," says Michelle Vo, principal at Hennebery Eddy.