In the cut-throat post-pandemic world of hospitality, getting the best employees is everything. Now one hotel group has decided to lure in stellar staff by offering a golden handshake – of a free tattoo if they stick it out for six months.
Germany’s Ruby Hotels, which has 16 properties across Europe, is offering new recruits up to €500 ($511) to get a new tattoo, piercing or haircut once they reach six months of employment.
And little over a month since the scheme started in June, applications to work with the brand have already gone up by 25% – despite it being the summer holiday period in Europe.
“Given the shortage of staff in the hotel industry across Europe, this is a very satisfactory result,” Uta Scheurer, Ruby’s vice president of human resources, told CNN.