Morioka, Japan CNN  — 

“Eat more! More!”

The restaurant server’s expression, a contrast to her sweet yet firm shouts, bordered on boredom. Yet she was relentless. The soba noodles kept coming.

As soon as I emptied my tiny bowl, she swooped in to fill it with another mouthful, yelling “hai dan dan!”

This scene played out 33 times. Telling her to stop was pointless.

The tower of empty bowls rose beside me, a monument to my gluten-free gluttony. There was only one way to ebb the noodle flow – put a lid on my wanko. Go ahead and snicker, but wanko means “bowl” in the local dialect.

It’s all part of the wanko soba challenge, an all-you-can-eat buckwheat noodle binge unique to Japan’s Iwate prefecture.

How many bowls do you think you could eat? This diner slurped back 62.

The record: 570 bowls

I opted to try it at the Azumaya Soba Shop in Morioka, Iwate’s capital city, which offers English-language menus.

You don’t have to take the challenge. There are regular set menus, including a kaiseki-style lunch. But where’s the fun in that?

The wanko soba challenge costs 3,240 yen ($31.80) and comes with nine side dishes, such as tuna sashimi, mushrooms with grated radish and other local specialties.

After it’s all over diners get a souvenir – a certificate and a plaque stating the number of bowls they ate. Fifteen wanko soba bowls is said to be the equivalent of a single, average-sized bowl of soba noodles.

This man ate 111 bowls of wanko soba in one sitting.

I thought my 33-bowl tally was kind of impressive – till I looked at the stack of bowls next to the man at the table behind me. He told me he managed to eat 111 bowls of wanko soba. And he had the certificate to prove it.

As for the record, Azumaya’s staff say someone once ate 570 bowls in one sitting.

Wanko soba challenge: Rules and tips

There are a few rules involved.

For starters, you have to eat continuously. You can’t take a break and digest your noodles then come back to the table for more. You can nibble on the side dishes but it’s best to save them for when you’re done with the soba noodles. Just don’t ignore them. They’re all delicious.

Another pro tip: Avoid drinking too much wanko soba soup. There’s a bowl in front of you to dump it into after you’ve slurped back the mouthful of noodles.

Chewing? Optional. The restaurant recommends just swallowing the mouthful of noodles whole.

When you’ve had enough, as mentioned above, you can’t just say you’re full. You have to put the lid on your bowl or your server, standing by with her tray full of soba, will quickly dump another serving in.

Wanko soba’s rustic origins

The aftermath
Japan's wanko soba challenge
01:08 - Source: CNN

The origins of this soba bonanza are a bit murky.

Azumaya Soba Shop’s founders say it was born out of the region’s challenging terrain, in the early 1600s. Due to the high mountains and low temps, farmers in the area’s Nanbu district relied on easy-to-grow soba – buckwheat noodles – for sustenance.

Because soba noodles were viewed as a rustic dish, they were embarrassed to serve it to nobility.

According to Iwate’s tourism authorities, when a lord came to the town of Hanamaki to visit, locals reluctantly served him a just bite-sized bowl of noodles – but accompanied it with a fancy arrangement of dishes.

He thought the noodles were so delicious he kept asking for more. Thus emerged a tradition of serving soba in tiny bowls until guests were full.

As four centuries passed, it evolved into the wanko soba noodle challenge enjoyed in the prefecture today.

Eating competitions now are held in Iwate twice a year. Iwate tourism officials say the defending Morioka champion – a woman – slurped back 383 bowls in just 10 minutes.

Getting to Morioka

Azumaya Soba Shop has four Morioka locations. The Ekimae branch is just a two-minute walk from the train station.

For a full list of wanko soba restaurants, visit

Morioka is about a three-hour bullet train ride from Tokyo. From Sendai, the Tohoku region’s biggest city, it’s a 40-minute train journey.

Originally published in 2016, updated in 2019.