There were at least 11 LGBTQ-inclusive Super Bowl ads that aired during Super Bowl LIV, according to a press release from GLAAD, the world's largest LGBTQ media advocacy organization.
“The level of diverse LGBTQ inclusion from over ten brands during advertising’s biggest night, coupled with Katie Sowers’ trailblazing role on the field as Offensive Assistant Coach of the 49ers, marked a rainbow wave at the Super Bowl this year,” said GLAAD President and CEO Sarah Kate Ellis.
Budweiser, Doritos, Tide, Pop Tarts, Microsoft, Olay and TurboTax were among the brands that featured gay and lesbian celebrities or other forms of representation.
The Kansas City Chiefs have won Super Bowl LIV, beating the San Francisco 49ers 31-20. Their comeback win ticks plenty of boxes in the Super Bowl history books:
- It’s the Chiefs’ first Super Bowl win in more than 50 years. Their last and only other championship title in the modern era came in 1969.
- Chiefs quarterback Patrick Mahomes is now the youngest player to earn both the NFL MVP award and a Super Bowl title
- Mahomes is the second youngest quarterback to win the Super Bowl. This automatically puts in in the pantheon of Super Bowl greats: The youngest QB to ever win it all was Ben Roethlisberger, who was 23 when the Pittsburgh Steelers won Super Bowl XL. That record was previously held by New England Patriots GOAT Tom Brady
- Chiefs head coach Andy Reid is now the first coach in NFL history to win his first Super Bowl after at least 20 years of coaching.
Super Bowl MVP Patrick Mahomes finally got to say the phrase he'd dreamed of saying all his life: "I'm going to Disney World!"
Then Disney Parks sweetened the deal. The company pledged to donate $1 million to the Make-A-Wish Foundation on his behalf. A young Make-A-Wish recipient will appear in Monday's championship parade along with him.
The Kansas City Chiefs beat the San Francisco 49ers 31-20, mounting a massive fourth-quarter comeback that probably left some sports bettors sweating.
The over-under for the total points scored in the game was 53.5,which seemed like a long shot going into the fourth quarter when the Chiefs trailed the Niners 20-10. Here are the results of some other popular Super Bowl prop bets:
(And, for the uninitiated, prop bets are bets made about stuff that doesn't actually affect the outcome the main event. They're usually fun and somewhat meaningless -- unless you have money -- or, more importantly, pride -- running on them.)
Result of the coin toss: Tails (49ers won the toss)
Time of national anthem: An unofficial 1 minute, 50 seconds, according to sports betting reporter Darren Rovell.
First score: 49ers
First scoring play: Field goal
First touchdown: Chiefs
First touchdown scorer: Quarterback Patrick Mahomes
Shakira's first halftime song: "She Wolf"
Jennifer Lopez's first halftime song: "Jenny from the Block"
Final composite score: 51
Color of the head coach's Gatorade bath: Orange
Do not attempt a dance-off against contemporary cowboy Lil Nas X. Seriously, he and his high-steppin' horse will out-groove all who cross him -- though Sam Elliott's mustache did its darndest with that worm. Sentient facial hair aside, the competition clearly belonged to Lil Nas X, who scored the Cool Ranch Doritos and left town (also called the Cool Ranch, of course) and set back down the Old Town Road.
TIDE. AGAIN. FOR THE LAST TIME?
At last, our national ordeal is over -- could this be the very last Tide commercial we're forced to endure this telecast? And in this iteration, Charlie Day FINALLY got that pesky stain out of his shirt with Tide Power Pods, which is shocking considering he stained his shirt in his 30s and is now presumably at least in his 70s. And at the end of it, he still ends up with an ice cream smudge on his cardigan. And the cycle begins again.
Maisie Williams sings "Let It Go," Queen Elsa's anthem from "Frozen." Why? Couldn't tell you. Not a clue. But Arya Stark inspires the drivers and inanimate objects around her to break into song, too. It might be the new electric Audi and the promise of a greener future that stirs her soul. Or maybe it's just a passion for Disney.
Every Procter & Gamble brand
This ad squeezed seven brands into a minute-long clip: Old Spice, Head and Shoulders, Bounty, Olay, Charmin, Febreze, Mr. Clean ... PHEW. Did we miss any? This was exhausting to watch. There's Sofia Vergara, and now Rob Riggle in a muscle suit and hey, is that Busy Phillips again? What were they all selling? EVERYTHING!
No Clydesdales this year -- Budweiser opted to honor the everyday awesomeness of regular Americans who drink the beer. They fight fires, they take the shirts off their backs to give to people without them, they win championships and they drink Budweiser. Most life-affirming beer commercial this year, check.
Punxsutawney Phil predicted an early spring earlier today. But after that, he buckled into Bill Murray's Jeep for a spin around town -- and another one, and another one. The two developed an unlikely friendship as Murray was forced to relive the hellish Groundhog Day premise. At least they did it together.
Bud Light Seltzer
Don't make Post Malone choose between Bud Light varieties. The tattooed sad boy was thrown into sensory overload when the little people in his brain -- who all sport similar face tattoos -- couldn't decide whether he preferred traditional Bud Light or the new, fruitier Bud Light Seltzer. Turns out he didn't have to decide. But someone, anyone, give this man his pretzels.
Tide ... again?
The detergent brand will not let Charlie Day rest. Nor will it let up on the cross-promotion. Day's thrown into 1984, where Wonder Woman tells him to lay off the laundry. Why is Day washing his shirt, stained in 2020, in a mall, 36 years earlier? Will these ads ever make sense? Maybe in the fourth quarter.
Amazon's Alexa voice assistant has only been around since 2014, and yet it feels like she's been answering our questions and recording our conversations forever. She's so omnipresent that Ellen DeGeneres wondered in this ad what people did before Alexa was around (but c'mon Ellen, 2014 really wasn't that long ago). Without Alexa, she imagines, Victorian maids threw flames out windows. Court jesters were left to think up their own jokes. President Richard Nixon's assistant didn't delete those tapes. It all ends with -- what else? -- a pan flute rendition of an Usher song. Amazon got absurd.
Las Vegas Raiders running back Josh Jacobs got his Super Bowl airtime in a commercial for the new Kia Seltos. He confronts his younger self and tells him it's hard to grow up homeless -- but to believe in himself and his worth to see who he'd grow up to be. If his NFL career is any indication, he did all right.
Planters resolved the untimely death of their longstanding mascot Mr. Peanut by ... reincarnating him into a roly poly, so very marketable little Baby Nut.
Seriously, it's called Baby Nut. The ad ran during the first half of the Super Bowl, and as viewers witnessed the divine event, the Planters Twitter account changed its name to Baby Nut and proceeded to publish a whole bunch of memes featuring the new nut's adorable little face. Baby Yoda who?
The rebirth solves a thorny problem for the snack food company. A week and a half before the Super Bowl, Planters announced that Mr. Peanut had died saving actors Wesley Snipes and Matt Walsh from the aftermath of a crash in the company's ionic Nutmobile.
However, the company dialed back their focus on the story line days later after NBA legend Kobe Bryant died in a helicopter crash. Although Planters claimed the tragedy didn't affect their Super Bowl plans, the company said they would "evaluate next steps through a lens of sensitivity to those impacted by this tragedy."
Several other brands were shown mourning Mr. Peanut and subsequently bearing witness to Baby Nut's return, including Mr. Clean and the Kool Aid Man.
Mr. Clean tidily summed up the story arc in a post-commercial tweet:
"Everyone deserves a clean start. Welcome, #BabyNut!"
Latin pop queens Shakira and Jennifer Lopez turned Hard Rock Stadium into a dance hall with their energetic halftime show.
Shakira took the stage first, clad in spangly red sequins, and ran through a medley of her top hits, including “She Wolf,” “Hips Don’t Lie” and “Whenever, Wherever.” Puerto Rican hip-hop sensation Bad Bunny popped up for a moment to collab on the classic boogaloo song “I Like It Like That.”
J. Lo, in a nod to her role in "Hustlers," spun on a pole like a pro before a quick costume change and a J Balvin feature. She sang her biggest hits, including "Get On the Floor," "Waiting for Tonight."
In a poignant moment, Lopez's daughter Emme joined her onstage during "Let's Get Loud." After a quick costume change, J. Lo emerged in a resplendent fur (or was it feather?) coat featuring both the American and Puerto Rican flag (Lopez is of Puerto Rican heritage). As Lopez unfurled the coat, her daughter sang a few bars of "Born in the USA."