How to save the FIFA brand
Interbrand Executive Director Daniel Binns discusses the damage done to the FIFA brand and talks about strategies to repair the organization's image.
03:05 - Source: CNN
FIFA arrests 25 videos
ZURICH, SWITZERLAND - JUNE 02: A FIFA logo sits on a sign at the FIFA headquarters on June 2, 2015 in Zurich, Switzerland. Joseph S. Blatter resigned as president of FIFA. The 79-year-old Swiss official, FIFA president for 17 years said a special congress would be called to elect a successor. (Photo by Philipp Schmidli/Getty Images)
How to save the FIFA brand
03:05
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ZURICH, SWITZERLAND - JUNE 02: A FIFA logo sits on a sign at the FIFA headquarters on June 2, 2015 in Zurich, Switzerland. Joseph S. Blatter resigned as president of FIFA. The 79-year-old Swiss official, FIFA president for 17 years said a special congress would be called to elect a successor. (Photo by Philipp Schmidli/Getty Images)
Swiss police arrest two FIFA officials
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Caption:Member of the media wait next to a logo of the Worlds football governing body, at the FIFA headquarters in Zurich, prior to a press conference of FIFA President Sepp Blatter on March 20, 2015, closing a two-day meeting to decide the dates of the 2022 World Cup in Qatar. AFP PHOTO / MICHAEL BUHOLZER (Photo credit should read MICHAEL BUHOLZER/AFP/Getty Images)
U.S.: New charges expand FIFA investigation
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Russian President Vladimir Putin (L) and FIFA President Joseph Blatter attend the 2014 FIFA World Cup final football match between Germany and Argentina at the Maracana Stadium in Rio de Janeiro, Brazil, on July 13, 2014. AFP PHOTO / PEDRO UGARTE (Photo credit should read PEDRO UGARTE/AFP/Getty Images)
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FIFA President Sepp Blatter holds a press conference at the headquarters of the world's football governing body in Zurich on June 2, 2015.
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2010 World Cup organizer under pressure
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French actor Gerard Depardieu (L) and FIFA President Sepp Blatter give a thumbs-up as they arrive for the screening of the film 'United Passions' at the 67th edition of the Cannes Film Festival in Cannes.
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ZURICH, SWITZERLAND - JUNE 02: A FIFA logo sits on a sign at the FIFA headquarters on June 2, 2015 in Zurich, Switzerland. Joseph S. Blatter resigned as president of FIFA. The 79-year-old Swiss official, FIFA president for 17 years said a special congress would be called to elect a successor. (Photo by Philipp Schmidli/Getty Images)
FIFA facing widespread corruption scandal
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The FIFA logo is pictured at the FIFA headquarters on June 2, 2015 in Zurich. Blatter on June 2, 2015 resigned as president of FIFA as a mounting corruption scandal engulfed world football's governing body. The 79-year-old Swiss official, FIFA president for 17 years and only reelected on May 29, said a special congress would be called as soon as possible to elect a successor. AFP PHOTO / MICHAEL BUHOLZERMICHAEL BUHOLZER/AFP/Getty Images
Michelle Akers: FIFA an 'old boys network'
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Rebuilding FIFA's reputation
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FIFA's embattled president, Sepp Baltter resigns
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