Olympic sponsors caught in the middle of diplomatic boycotts against China

A man walks past Winter Olympics and Paralympics branding at the Main Press Centre on January 26 in Beijing, China.

Olympic sponsors caught in the middle of diplomatic boycotts against China

Quest Means Business

Sponsors of the Olympics are trying to walk a fine line between promoting their brands, while staying away from broader criticism of the Beijing games. They're caught in the middle of diplomatic boycotts, the economic power of Chinese consumers and fear of retaliation by the Chinese government. CNN's Selina Wang reports.

03:09 - Source: CNN

Winter Olympics 2022 16 videos

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