The Atlanta Convention and Visitors Bureau told CNN that businesses in the metro area are estimated to lose more than $640 million in 2020, due to the cancellation of conventions. There were 39 citywide conventions planned for 2020, eight of which have actually occurred.
For Labor Day weekend alone, businesses around Atlanta are estimated to lose at least $151 million from the cancellation of two SEC kick-off games at Mercedes-Benz stadium and the Dragon Con Pop Culture Convention going virtual.
Dragon Con was estimated to bring in 87,000 people this weekend, and two SEC kick-off games scheduled for this weekend would have brought in around 72,000 people for each game. A third game scheduled for Sept. 12, would have brought around another 72,000 people, with an estimated economic impact of $33 million.
The SEC College Football Championship and Chick-fil-A Peach Bowl currently still plan to host their events later this year and in early 2021.